Three years after introducing FairChain coffee to the world, this week we published our first annual ‘impact’ report. Provocatively titled Life is Unfair, the report doesn’t just recount our victories, but relishes our failures, too! “Had we been a little bit less idealistic and naïve about challenging the coffee industry’s unfair ways, there would be no FairChain coffee today,” founder
Lees verder »Moyee Unveils Château Moyee Pop-Up Cafe in Amsterdam’s Jordaan Neighborhood
Today Moyee unveils our first-ever pop-up cafe in the cool Amsterdam’s Jordaan neighborhood on the popular Westerstraat (right off the Noorderkerk). Called Chateau Moyee, the café is most of all to be an accessible test lab for our new limited-edition Ethiopian roasts and our brand-new nitrogen cold brew coffee. Located underneath the food lab
Lees verder »Introducing the Faces of FairChain #1: Ahadu aka 'the big boss'
Provocative Dutch photographer Jan Hoek visited Ethiopia to document FairChain dreams. This week: Ahadu. Ahadu is our CEO in Ethiopia. We don’t know if he calls himself this or if Jan just thought it was funny to nickname him, but apparently he’s also known as ‘the big boss’. Not bad for a 42-year entrepreneur. In
Lees verder »Bad things happen to good people: Life is so unfair!
Earlier this month we unveiled our latest in a series of funny-lovey ‘Life is Unfair’ campaigns. Created by the creative cats at 180 Amsterdam, our goal is to drive home the fact that while life will never be completely fair, Moyee coffee is fairer than that. We’re trying, and succeeding; and trying, and succeeding. Here’e
Lees verder »Leve de FairChain revolutie! Moyee zoekt Marketing Operations Officer
Leve de revolutie! We zetten de koffiewereld op zijn kop en daar kun jij deel van gaan uitmaken. Voor ons Amsterdams sterrenteam zijn wij op zoek naar versterking in de rol van Marketing Operations Officer Een dag uit het leven van… Je bent end-to-end verantwoordelijk voor de excellente executie van de marketing strategie. Op maandagochtend zit je in overleg
Lees verder »Nederlandse handelsdelegatie bezoekt Moyee Coffee in Addis Ababa
Afgelopen week liep er een horde oranje lintjes door de straten van Addis Ababa. Een Nederlandse handelsdelegatie van 30 man, kwam voor een week kijken of Ethiopië voor hen een interessant land is om hun business op te starten. Op 20 bedrijfsbezoeken zagen zij hoe andere Nederlandse bedrijven ondernemen in Ethiopië. Volgens de Nederlandse Ambassade
Lees verder »This Free Coffee Voucher is as Unfair as Life Itself
This one is for the guys and gals strolling through this weekend’s Taste of Amsterdam festival in Amsterdam. Print this voucher and bring it with you. We’ll give anyone a free cup of coffee if they meet the terms and conditions of this voucher. We know, it’s all VERY UNFAIR. But then again, LIFE
Lees verder »Moyee Coffee Enters 4th Coffee Wave with Acquisition of Nitrogen Cold brew Pioneers LeFroid
After years of investing in Ethiopian farming networks and one of Africa’s most modern roasters, Amsterdam-based FairChain coffee brand Moyee is now rapidly expanding its footprint at home. With the acquisition of science-based cold brewers LeFroid, Moyee shows it is more than ideology alone. The ‘anti-hipster’ coffee brand wants to be a major player in
Lees verder »Photographer Jan Hoek Unveils Brutally Honest ‘Faces of FairChain’ Campaign for Moyee Coffee at Stedelijk Museum Schiedam
This spring photographer Jan Hoek travelled to Ethiopia as a ‘visual ombudsman’ for Amsterdam-based FairChain coffee brand Moyee. Was Moyee living up to its FairChain promise and truly helping its coffee farmers and partners realize their dreams? The result is a hilariously kitschy and touching ‘Faces of FairChain’ campaign that will be unveiled at the
Lees verder »Moyee's Mr. Probat Makes Its Debut and Spins Like a Cat
http://adidasyeezy350boostv2.us Big mthfcker spins like a cat last we reported was that our red roasting monster; Mr. Probat 500 arrived in our Addis Ababa facility. Assembling the machine was just a small challenge for our maintenance engineer Yohannnes. But the installation of gas and electricity and calibration was yet another thing. This month, an all
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