Earlier this month we unveiled our latest in a series of funny-lovey ‘Life is Unfair’ campaigns. Created by the creative cats at 180 Amsterdam, our goal is to drive home the fact that while life will never be completely fair, Moyee coffee is fairer than that. We’re trying, and succeeding; and trying, and succeeding.

Here’e the story behind this very short video ‘Bad Things Good People’: Sometimes bad things happen to sweet old ladies that donate all of their savings to charity. Karma doesn’t exist. This is unfair. But Moyee FairChain Coffee is fairer than that. It leaves 50% more of its proceeds in the hands of local coffee growers. And it’s delicious.

Enjoy!