COFFEE ☕️
HOW LONG DOES THE COFFEE STAY FRESH?
We often get asked about the effect of our FairChain principle—roasting in the country of origin—on coffee freshness.
Our goal? Coffee at your door within 8 to 12 weeks after roasting.
We do everything to keep it fresh and high quality. Here's how:
🔥 Ultra-Short Journey from Green Bean to Roasting
Green beans can be stored, but they lose flavor over time.
Moyee controls the whole process—once beans reach our wet mills, they are roasted immediately.
Most Dutch roasters use beans that have been in transit or storage for months or even years.
With us, it's just days. Freshness, guaranteed. ✅
🛡️ Nitro Flush for Protection
Right after roasting, we seal the beans in nitrogen-flushed bags—removing all oxygen.
No oxygen = no oxidation = longer freshness.
Your beans stay delicious in the bag for years. 😍
🌱 Investing in Quality
We work directly with farmers to improve yield and quality.
We donate coffee plants, invest in farms, and offer training in biodiverse farming.
Better beans for them = better brews for you. 🤝💚
Unlike traditional coffee chains with middlemen and traders, we control every step.
That’s why Moyee is not only fairer, but also more affordable than most other specialty coffees.
With every sip, you're supporting a radically fair supply chain. Everyone wins. 🎉
WHERE SHOULD I STORE MY COFFEE?
To keep your coffee fresh:
- Store in a cool, dark place.
- Keep it in a sealed container to avoid picking up other smells.
Our packaging has a one-way valve—beans breathe out, but air stays out. Freshness locked in!
WHERE DOES THE NAME MOYEE COME FROM?
Some say Mo-yi, others Mo-ja, or even Moji.
Say what you like, but know this: Moyee means “mortar” in Amharic (Ethiopian language).
In Ethiopia, coffee is hand-ground using a mortar—not fancy machines.
This tool symbolizes the economic divide between producers and consumers.
That’s why we named our brand Moyee—to change that divide.
(Oh, and it’s pronounced Mo-yeah! 😉)
WHAT ABOUT THE PRICE OF YOUR COFFEE?
We stand for quality.
You're paying for amazing coffee, not just a label.
Yes, we're more expensive than supermarket brands like DE—but cheaper than most specialty brands.
Plus, we pay 20% above market price to Ethiopian farmers (about €6.00/kg). 💪
And by processing & packaging in Ethiopia, we create 300% more economic impact.
FairChain = good for you, better for them. 🌍✊
AND THE QUALITY OF THE COFFEE?
Compared to other brands, Moyee delivers high-quality coffee—especially our 100% Limu, one of Africa’s most flavorful beans.
We're 100%:
- FairChain 💡
- Specialty grade 🏆
- Organic 🌿
- Arabica 💯
WHAT KIND OF BEANS DO YOU USE?
We use Limu and Jimma—100% Arabica, the best in the biz.
Our Limu beans have a cupping score of 80+, meaning they’re officially “specialty” grade.
So yeah... we call our coffee radically good. 😏
We use Limu and Jimma—100% Arabica, the best in the biz.
Our Limu beans have a cupping score of 80+, meaning they’re officially “specialty” grade.
So yeah... we call our coffee radically good. 😏
WHAT GRIND DO I NEED?
- Filter grind → for drip coffee, French Press, Cold Brew, MokkaMaster, Chemex
- Espresso grind → for espresso machines, Moka Pot, Percolator, Aeropress, V60
Choose what fits your brew style! ☕🔧
ENVIROMENT 🌍
WHAT IS FAIRCHAIN?
FairChain is a true production-to-consumption relationship between local entrepreneurs and coffee lovers like you. ☕❤️ Right now, about 98% of the value of your daily cup of coffee ends up in the pockets of big multinationals. Fair, right? Nope.
So instead of exporting raw, unroasted beans (and the value that comes with them), FairChain roasts the beans locally and exports the final product. This simple shift means more value stays in the country where the coffee is grown. 🌱
It’s a small change with a massive ripple effect — helping millions of people live better lives. You win with an amazing cup of coffee at a fair price, and local entrepreneurs win with a higher income. Win-win-win. 💥
☕ Want to dive deeper? Visit fairchain.org for all the juicy details.
WHAT'S THE DIFFERENCE BETWEEN FAIRCHAIN AND FAIRTRADE?
Fairtrade is a noble concept 🙌 — it ensures local entrepreneurs receive a minimum price in exchange for growing and exporting their green coffee beans. It’s a solid first step… but let’s be real: the impact is limited.
Fairtrade helps reduce poverty, but only at a small scale. We believe it’s time to think bigger, to make radical change.
That’s why we built FairChain. 💥
We’re a 50/50 enterprise, which means Moyee and our local partners each own half the business. They handle the roasting, we handle the selling — together, we create a real production-consumption partnership. No middlemen, no nonsense. Just radically good coffee with shared value every step of the way. 🔄💚
HOW ECO-FRIENDLY IS YOUR COFFEE?
Growing ☀️🌱
Our coffee plants grow forest-shielded—which means they grow among other plants like guava and banana trees. This biodiversity keeps the soil rich and healthy. We work directly with farmers and train them to work with nature. That means: no pesticides 🚫, and no need to burn forests for new harvests when you care for the soil properly.
👉 Take a look [here] to see how this training works in real life!
Processing 🔄🌍
The way coffee is processed has a big impact on both taste and the environment. From sun-dried to washed coffee, each method has different water usage, energy consumption, and CO₂ output. To lower our footprint, we invested in a cutting-edge wet mill that allows us to process beans in a super eco-friendly way—even without using water. We’ve also swapped out our diesel generator for solar panels ☀️⚡️.
Planting 🌳✨
In coffee-growing regions like Ethiopia and Kenya, trees are often cut down because coffee doesn’t pay enough or there’s no money to manage the land sustainably. But with our 1 Million Tree Revolution, we’re flipping the script. Through Moyee tree planting, more trees are staying up (hello, CO₂ absorption!) and farmers get those trees to support a living income.
So yeah—we’re not just good for the economy and social impact, but we’re also keeping Mother Nature in mind 💚🌍.
ARE YOUR COFFEE BAGS RECYCLABLE?
Not quite Antarctica-proof yet 😉. Our bags contain a light air- and moisture-proof aluminum layer to keep the coffee fresh and tasty. BUT! The bags sold at Albert Heijn are 100% recyclable. That’s the direction we’re aiming for with all our packaging, including the ones ordered online.
IS YOUR COFFEE ORGANIC?
We’ve been getting this question a lot lately! Our Triple and Dark roasts were already basically organic, so we chased that official certification. To get it, the entire chain needs to be certified—not just the farmers, but also transport and logistics. And guess what? We did it 🙌
Our first certified organic shipment is now in circulation! For a little while, you’ll see both versions of the Triple (certified and not) in rotation while we transition.
Fun fact: our coffee always grows forest-shielded, which means it’s nestled between guava and banana plants—super biodiverse, super fertile 🌿. Working directly with farmers means we can train them on eco-friendly farming, no pesticides, no forest burning. Just good farming.
And yep, it takes three years before a coffee plant yields its first harvest—so a lot of care goes in before farmers enjoy the fruits of their labor ❤️
Bottom line? It’s good for the planet, for people, and for your cup.
COFFEE SUBSCRIPTION 📦
HOW DOES A MOYEE COFFEE SUBSCRIPTION WORK?
We've made it super flexible—you’re in control! 🙌 Your subscription is ongoing, but you can pause or cancel it anytime with just the click of a button (okay, technically a dropdown menu in your account, but that sounds less cool 😅).
Want to fully stop your subscription? This is possible in the subscriptions menu, you can click the button close subscription or just give us a quick call or send us an email. Honestly, we’ll be a bit heartbroken 💔—so you might need to comfort us a little 😢.
📧 hello@moyeecoffee.com
📞 020 737 22 95
HOW FLEXIBLE IS MY SUBSCRIPTION?
You decide how often you want your coffee delivered, and you can choose which coffee you'd like to receive from your account. Fancy a change? Go ahead and switch it up whenever you like 🔄.
Taking a holiday or just want to skip a month? No problem—you can easily pause your subscription in your account. 🌴
If anything’s not working or you need help, just drop us a line at hello@moyeecoffee.com—we're happy to help! 🤗
WHERE CAN I ADJUST MY SUBSCRIPTION?
You can easily update your subscription by heading to the Subscription menu! 😊 Just click on Subscriptions, then select the subscription number highlighted in pink. A new page will open, giving you more details about your subscription. Here, you can adjust how often you’d like to receive your coffee—it's totally up to you! ☕️
If you ever feel like you need to cancel (though we'd be super sad to see you go! 😔), you can do that here too. But we won’t dwell on that button. 😉
Need a copy of your subscription info? Simply click Download and we'll send it right to you. 📥
If you'd like to make any changes to the items in your order, feel free to reach out to us! Unfortunately, you can't update this part yourself, but no worries—we’re here to help! Below your subscription info, there’s a chatbox where you can send us a message. We’ll take care of the rest and update your subscription for you.
Have any questions? Don’t hesitate to reach out—we’re happy to help! 💬
HOW DO PAYMENTS WORK?
When you subscribe, we set up a direct debit for easy and secure payments via SEPA 💳. If you'd like to update your payment method, simply head to the Subscription menu. Scroll down to the bottom of the page and you'll see Payment Methods.
From there, just click Add Payment Method, and you can choose a new payment option that works best for you.
It’s that easy!
WHAT HAPPENS IF MY PAYMENT FAILS?
Not enough in the piggy bank or just unlucky timing?
It happens to the best of us! No stress — if your payment fails, we’ll still send out your coffee. ☕🐷
However, your subscription will be paused. That means you won’t receive another order until the outstanding balance is paid and your subscription is reactivated. We can always help with this, so feel free to reach out!
DELIVERIES 🚚
WHAT ARE YOUR DELIVERY TIMES?
If you place your order on a weekday before 15:00, your package will be delivered the very next day (unless it’s a public holiday 🎉). No deliveries on Sundays or Mondays. Sometimes things might take a bit longer, but our team works hard to get your coffee to you as fast as possible ☕💨
DO YOU CHARGE SHIPPING COSTS?
Delivery comes at a price—but we’ve optimized our shipping chain to keep it as affordable as possible for you. And thanks to that efficiency, we haven’t raised the price of our coffee in 10 years! 🎉👏
Check out the shipping costs per weight below. Ordering 2 kilos of coffee? You’ll only pay €1 shipping!
Weight = Shipping Cost
📦 250 – 500g = €5
📦 750g = €3W
📦 1+ kg = €6
📦 2+ kg = €1
📦 8+ kg = €0
WHERE IS MY ORDER?
Haven’t received your order after a few days?
Worried it might be lost? Don’t worry — just send us an email and we’ll happily search far and wide to track down your package. 📦
Email: Hello@moyeecoffee.com
Sometimes things do go missing (unfortunately 😬), but fear not — if that happens, we’ll send out a new package faster than you can say Moyee Coffee! ☕️
ALBERT HEIJN 🛒
WHY DO YOU SELL YOUR COFFEE AT ALBERT HEIJN?
Albert Heijn is the biggest supermarket chain in the Netherlands and connects us with millions of coffee lovers we might not reach otherwise ☕💙. They really embraced our mission — and even invested in our success. Pretty awesome, right?
Sure, Albert Heijn has been named the most sustainable supermarket in the country… but let’s be real, we stay a little skeptical 👀. They still sell cheap, unsustainable products. But we're focusing on the future — helping them turn small steps into giant leaps.
So no, it’s not about being pro-retail. It’s about standing up to the unfair coffee chain that seriously needs a shake-up 🚀.
DO OUR FRIENDS IN KENYA EARN LESS FROM OUR AH COFFEE?
Nope. Our local partners and farmers earn exactly the same as they would from any other Moyee FairChain coffee. The only ones earning a bit less from this partnership? That’d be us 😅. But we made that call intentionally.
We’re betting on higher volumes at AH — and we’re using our Kenyan coffee to launch our blockchain platform that shows exactly who earns what in the coffee chain 💰🔗.
IS IT BETTER FOR THE ENVIRONMENT TO BUY YOUR COFFEE AT ALBERT HEIJN INSTEAD OF ORDERING ONLINE?
Great question 🌍. Less transport = better for the planet. So yes, on paper it might seem more eco-friendly to grab your Moyee at AH. But there’s a twist — our coffee first goes to a distribution center before reaching the shelves.
Our webshop, on the other hand, ships directly — often using electric vans and bikes 🚚⚡🚴. So it’s not all black and white. Both routes are pretty thoughtful — the choice is yours 💚.
WHICH ALBERT HEIJN STORES CARRY MOYEE?
That depends! Each AH location picks its own assortment, so we don’t have full control over where we land. But you’ll mostly find us in the XL stores. Filter coffee? That one sometimes pops up in smaller locations too
MY ACCOUNT 🧑💻
HOW CAN I DELETE MY ACCOUNT?
Oh no, it’s sad to see you go! 😢 We can’t watch, but if you’re sure about deleting your account, you can do so under Connection and Security. Scroll to the bottom of the page, and you’ll find the option to Delete Your Account.
We really hope you have second thoughts, but if not, we’ll make it as easy as possible for you. 💔
HOW CAN I CHANGE MY PASSWORD?
Don’t worry, we’ve got your back! 🔐 You can easily change your password under Connection and Security. At the top of the page, you’ll see the option to Change Password. Simply type in your new password twice and click Change Password.
Make sure to choose a password that would send hackers running! 🦸♂️💥