RADICAL COFFEE WITH RADICAL IMPACT
We don't do vague claims. At Moyee, we follow the EU's Empowering Consumers (EmpCo) Directive. Swipe right to see our coffee's radical impact -->
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CLAIMS
To make sure our sustainability claims hold up under the new EU EmpCo directive, we had them independently checked by Clean Claims. They've built an app that helps brands do exactly that. Check out Clean Claims or scroll down to learn more.
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CHECK OUR CLAIMS
FULL CLAIM STATEMENT
EmpCo (short for Empowering Consumers for the Green Transition)
PLAIN LANGUAGE SUMMARY
EmpCo (short for Empowering Consumers for the Green Transition) is an EU directive that cracks down on greenwashing. It bans vague environmental claims like "eco-friendly" or "biodegradable" unless a company can back them up, and only allows sustainability labels based on a certification scheme or set by public authorities. The rules apply across the EU from 27 September 2026. (Source: Directive (EU) 2024/825)
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FULL CLAIM STATEMENT
To make sure our sustainability claims hold up, we had them independently checked by Clean Claims.
PLAIN LANGUAGE SUMMARY
To make sure our sustainability claims hold up, we had them independently checked by Clean Claims. Clean Claims is a sustainability communications platform that helps brands make honest, transparent green claims, combining expertise in communications, law and sustainability.
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FULL CLAIM STATEMENT
Moyee Coffee is the world's first FairChain coffee company
PLAIN LANGUAGE SUMMARY
What is FairChain? FairChain isn't another sustainability standard to window-dress a supply chain or manufacture false consumer confidence. It's a framework built on radical transparency and quantifiable, verifiable proof of impact, grounded in a real theory of change. It's an economic model for rebuilding trade so the value a product creates is shared fairly across the whole chain (producers, workers, consumers) instead of concentrating at the top. It replaces the old aid model with businesses held accountable by technology anyone can check. Coffee proved it first; the ambition was always any commodity. The FairChain idea was born in 2010, and the FairChain Foundation was set up to develop it. In 2012, its founder launched Moyee to prove the model works in practice. That makes Moyee the world's first FairChain coffee company.
But far more important are the driving principles on which Moyee's Theory of Change rests: Trade, not Aid; Profitable, not Poor, Farmers; and Net Zero Emissions. Or, as we like to call it: Factories, Farmers, Forests.
And we don't believe in impact claims without quantifiable and verifiable proof of impact. Welcome to the future of coffee: a world in which everybody wins and storytelling is replaced by storyproving.
Swipe to dive deeper into our claims
Everybody Wins. Here's the proof. We don't do storytelling. We do storyproving.
PROOF POINTS
- FACTORIES: More money stays at the source. We track how much of the value from every kilo stays in the country that grew it ,and show how that compares to regular coffee and even "direct trade."
- FARMERS earn a living income. Not just a "fair" price, but pay that clears an independently set benchmark for what a household in that region actually needs to live on.
- FORESTS; We cut carbon inside our own supply chain. Instead of paying someone else to offset our emissions, we reduce and capture them within the chain itself.
- YOU win too: specialty-grade coffee (SCA 80+) at accessible prices. See all the impact data live on our dashboard. Payments to farmers. Trees planted. Carbon methodology. Everything.
- FairChain is not a certifier. It's an ANBI Foundation supporting any company with verifiable and quantifible proof of impact
Key Metric: 2010 — the year the FairChain model was born
Period: All time — one-time historical claim. To revisit only if an earlier comparable model is ever evidenced.
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CERTIFICATIONS
FULL CLAIM STATEMENT
Greater economic and social impact: more jobs, skills, income and profits stay in coffee growing countries
PLAIN LANGUAGE SUMMARY
Factories: This claim on the bag refers to our Trade, not Aid mission.
System change. We didn't start Moyee to sell coffee, but to fix a broken system.
Coffee is one of the world's most loved products, and one of its most unequal. In eight of the ten largest coffee-producing countries, coffee families don't earn a living income. Poverty drives deforestation, and child labour is widespread. Meanwhile, a handful of BigCoffee traders and roasters control the chain: in 2024, the four largest coffee companies paid an estimated $18–24 billion to their shareholders. Producing countries keep about 10% of what you pay. We call them what they are: planet-plundering oligarchs. Their grip on the chain keeps coffee countries from taking their rightful place, and keeps them dependent on development aid.
The cost is human. When all the value leaves with the raw bean, so does the future. No factories, no skilled jobs, no reason to stay. Too many young people in coffee countries see only one way forward: leaving home, sometimes risking their lives to reach Europe. We believe they deserve a proud future in their own countries.
Aid is not the answer. For decades, development aid has patched up the damage of an industry that refuses to share. We see it as a subsidy to that broken system. Time to end it. Trade, not aid.
Direct trade isn't the answer either. The specialty scene brought something valuable: a focus on quality and on the farmer's name on the bag. But the beans still travel raw, and the roasting, the jobs and the margin stay with roasters in Europe and the US. Even the most transparent direct traders leave only around 13–25% of the retail price at origin. That's barely better than big coffee. And it reaches only the small group of farmers who can meet top specialty standards. (See how we do it differently in Greater social impact: Farmers →)
FairChain: the system fix. We roast where the coffee grows. That puts coffee-growing countries back where they belong: as equal partners in the global coffee chain. It decolonises the supply chain, creates skilled jobs, gives young people a future at home, and brings in much-needed foreign currency.
And there's a quality case too. The industry says roast close to the drinker. But a green coffee bean is a living seed, and it starts losing flavour the moment its parchment comes off for export. We keep ours in parchment until just before roasting. (Taste the difference and join our blind test in Quality →)
The result: at least 50% of the total value stays in the producing country (57.2% in 2025). That's more than twice what direct trade achieves and five times the industry average. Jobs at origin, and specialty coffee at accessible prices.
PROOF POINTS
- Money left at origin: €9.3 million
- Jobs supported at origin: 136+
- Kilo's roasted at origin: 979.627+
- Cups of coffee drunk: 162 million
SUBSTANTIATION NOTES
Money Left at origin: Share of retail value that stays in the producing country. FairChain (Moyee): 57.2% · Specialty / direct trade: ~13–25% · Global average: 10% Sources: Moyee Impact Report 2025; Wienhold & Roberts 2025 and Basket of transparent direct-trade roasters (Sept 2026); Coffee Barometer / ICO.
Academic context – Jason Hickel: Moyee's "trade, not aid" position aligns with the work of economic anthropologist Jason Hickel, author of The Divide: A Brief Guide to Global Inequality and its Solutions (2017). In the book he argues that the income gap between North and South has roughly tripled since 1960, and that the North extracts far more value from the South than it returns through aid, a result of (neo)colonial structures and unequal exchange. In his 2024 afterword he estimates the South-to-North drain through unequal exchange at "more than $10 trillion per year", and writes that real development "will require using industrial policy and planning to overcome the obstacles presented by capitalism in the periphery."
Source: New afterword for The Divide (19 July 2024).
Key Metric: Min 50% of value retained at origin vs ~10% in conventional trade
Period: Annual — we review with each Impact Report
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SPECIALTY COFFEE VALUE DISTRIBUTION
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FULL CLAIM STATEMENT
Greater social Impact
PLAIN LANGUAGE SUMMARY
This refers to our profitable not poor Farmers mission.
Millions of coffee farmers live below a living income. In eight of the ten largest coffee-producing countries, the average coffee household doesn't earn enough to live on. In Ethiopia alone, an estimated 900,000 coffee smallholders live below the poverty line. Meanwhile, the ten biggest roasters buy 35–40% of the world's coffee, and none of the fifteen largest roasters and traders publishes what it pays farmers.
A living income isn't charity. It's a human right. Everyone who works has the right to a pay that allows a life of dignity. So a farmer's income shouldn't depend on which bag you happen to pick up.
"We pay well above the market price." But to which farmers? Many brands say they pay farmers far above the market. Often that's a quality premium, and it goes to the top of the pyramid: the few farmers who already have the land, the knowledge and the equipment to produce top-quality lots. They deserve it. But it rarely reaches the millions of smallholders at the bottom: the farmers living in poverty, who need years of support to escape the poverty trap. That's where we focus our work: at the bottom of the pyramid, where support makes the biggest difference.
A living income shouldn't be a reward for the lucky few. So we calculated the Living Income Reference Price (LIRP) for our origins, and we pay at least that for all the coffee we buy from our farmer network, not just for one showcase coffee. We compare what we pay with the industry's best-known benchmark, the Fairtrade minimum price plus the organic premium, and we publish the result.
So before you buy coffee, ask four questions:
- What does the brand pay per kilo, and how does that compare with the living income reference price?
- Who does the money reach: the farmers who need it most, or a few star farmers as a quality premium? - Does it apply to all the brand's coffees, or only to one or two?
- Where can I see the proof?
We answer all four on our impact dashboard and live feed. We'd love to see every coffee brand do the same.
PROOF POINTS
- Money left at origin: €9.3 million
- Jobs supported at origin: 136+
- Kilo's roasted at origin: 979.627+
- Cups of coffee drunk: 162 million
SUBSTANTIATION NOTES
How many farmers do we really support? The FairChain Foundation has digitised more than 13,000 coffee farmers. That's a big number, and big numbers are popular in impact reports. Plenty of coffee brands proudly mention the thousands of farmers they "support."
But look closer and the picture often changes. Sometimes most of the coffee turns out to come from just one large cooperative. Or divide the coffee a brand buys by the number of farmers it claims, and each farmer ends up with a few kilos, or a few euros, a year. That isn't support. That's a number.
So now that we have your attention: our 13,000 isn't our impact claim either. What we're after is working with the farmers who need it most, for the long term, with training and the living income reference price, so they can actually work their way out of poverty. That only works if we buy a substantial share of a farmer's harvest.
That's why we count strictly. We only count a farmer as supported if we buy at least half of their coffee. With our current volumes, that means about 3.650 farmers receive our living income support. Smaller than 13,000, but real.
Try it yourself. Next time you read an impact report, divide the kilos of coffee the brand buys (if they dare to share) by the number of farmers it says it supports. Then check how many kilo's this actually is per farmer. You'll quickly see who's supporting farmers and who's just counting them.
Hail to storyproving!
How we count our impact investments On top of the price we pay for our coffee, including the premium, we invest in impact projects: reforestation, farmer training, tree planting, projects against child labour, and more. You'll find the full amounts every year in our annual report. What you won't find is a promise like "we give X% of our profits to good causes." We think impact shouldn't depend on whether a company makes a profit in a given year. It belongs in the business model itself: a model where every kilo of coffee creates value for farmers and forests, in good years and bad.
That principle has cost us something. During our last B Corp recertification, we could easily have added 21 extra points by pledging a percentage of our profits to charity. We didn't, because that isn't how we work. The result: our B Corp score is lower than it could have been. Points maxing or impact maxing? We know which one we chose.
And we're proud of this: Moyee has been a certified B Corp since October 2014, [the first coffee company in the Netherlands to do so, 7 years before other coffee brands followed.].
How we calculate our premium We compare what we pay for our green coffee with the best-known floor price in coffee: the Fairtrade minimum price for washed arabica, including the organic bonus. Everything we pay above that floor, for every kilo we buy, counts as our premium. Want to go further than the floor? In our live feed you can compare what we pay with the living income reference price.
Key Metric: €3.3 million premium paid to famers
Period: All time — one-time historical claim. Update quarterly
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SUPPORTING EVIDENCE
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FULL CLAIM STATEMENT
By roasting in the region of origin, we create more local jobs
PLAIN LANGUAGE SUMMARY
Greater economic impact: more jobs at origin
Why roasting at origin can make aid unnecessary Raw beans, raw deal.
In The Divide, economist Jason Hickel shows that countries stay poor as long as they're stuck exporting raw commodities, while the value is added somewhere else. His way out: build up local industries that add value, and protect them while they grow. That's exactly what roasting at origin does.
From ridiculous idea to government policy. When we started roasting coffee in Ethiopia in 2012, people called it ridiculous. Coffee had to be roasted close to the drinker. That was simply how it worked. Today, the Dutch government holds us up as the example. Its export agency CBI names roasting at origin as a real opportunity for coffee countries, raising their share of the retail price from less than 10% to 40–55%. And the example it picks to show how it's done: Moyee, where "50% of value remains in the producing country." In 2023, African leaders went a step further: at the G-25 African Coffee Summit in Uganda, they called for a halt to exports of raw, unroasted coffee
Do the math. In 2023, the EU imported 2.7 million tonnes of coffee worth €10.6 billion, almost all of it as raw beans. Roasted and packed at origin, that same coffee would be worth two to five times as much: roughly €21 to 53 billion. Compare that with the $17 billion in development aid that the coffee countries of East Africa receive together each year. Coffee alone won't solve everything. But imagine applying the same principle to cocoa, fruit and more: pineapples canned in Ghana instead of in Europe.
What it means today: 136 jobs at origin. Our roasteries, wet mills and farms in Ethiopia and Kenya employ 136 people. That's up from 18 in 2015.Roasters, Q-graders, packers, technicians, managers: skilled jobs that don't exist in a coffee chain that roasts in Europe. Jobs that give young people a proud future in their own country, without depending on aid.
And that's just the start: the ripple effect. One good salary feeds a household. A household with money to spend supports the community. And a community that earns more keeps the local economy running. Around every roastery grows a circle of work that didn't exist before: technicians who install and maintain roasting lines, printers, truckers, warehouse staff. We're seeing it happen right now with packaging. Until today, our coffee bags came from abroad. Now we're working with local producers to make them in [Ethiopia/Kenya] instead: one more industry that grows because the roasting happens here.
Roasting isn't very labour-intensive, and we're the first to say so. But turn every raw-bean exporter into a roaster, and you build an industry. Just ask the French winemakers or the German brewers what happens when you export away your grapes and barley.
The result: at least 50% of the total value of our coffee stays in the producing country (57.2% in 2025). The traditional coffee chain leaves about 10%, and even the most transparent direct traders leave only around 13–25%. And because roasting alone doesn't reach the farmer, we also pay at least the living income reference price. (See Greater social impact: Farmers →)
What was radical is becoming the norm. Due diligence rules and impact reporting now ask for exactly this: value created at the source, living-income proof and radical chain transparency. FairChain puts into practice what economists like Hickel call for.
PROOF POINTS
- Two operational roasteries in Addis Ababa and Nairobi
- Headcount from audited financial statements
- Two operational wetmills in Ethiopia
- Two farm teams in Ethiopia
SUBSTANTIATION NOTES
Sources: Hickel, The Divide (2017); CBI / Netherlands Enterprise Agency (RVO), "Market potential for roasted coffee" (24 Sep 2024); G-25 African Coffee Summit, Munyonyo, 9 Aug 2023 (The Independent Uganda); Eurostat (1 Oct 2024); World Bank Open Data, net ODA received [year]; Moyee Impact Report 2025; Moyee direct-trade basket, Sept 2026.
Key Metric: 136 skilled jobs at origin
Period: Annual — updated with audited accounts
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FULL CLAIM STATEMENT
Shade grown coffee promotes biodiversity to protect more rees birds and their natural habitat
PLAIN LANGUAGE SUMMARY
Across all our coffee, the farms it comes from remove more CO₂ from the air than it takes to grow, roast and ship it. Through insetting, not offsetting.
Climate positive refers to our Net Zero and Forest mission.
"Climate positive." "Climate neutral." "CO₂ compensated." They're among the most misused claims in the food industry, and from 27 September 2026 they're exactly what new EU legislation targets. The Empowering Consumers Directive bans climate claims based on buying carbon credits from projects outside your own supply chain, and demands hard proof for every other environmental claim. Most brands are quietly dropping these words from their packaging. It's a dangerous claim.
We're going the other way. On our next bag, we'll boldly state that our coffee takes more CO₂ out of the air than it took to grow, roast and ship. We don't do that by buying carbon credits or planting trees somewhere else. That's offsetting. We do it on the farms our coffee comes from. That's insetting. And stay tuned: we're moving from one company-wide figure to a figure per coffee. Ethiopia, Kenya and Uganda each have their own footprint, and we're calculating each one under ISO 14067.
We protect forest on our coffee farms in Ethiopia, restore deforested land with agroforestry, and plant coffee, mango and avocado trees to increase smallholder farmers' income. In Kenya, we help farmers replace chemical fertiliser with bio-compost. Regenerative agriculture and agroforestry may be the new buzzwords in coffee, but for us they aren't side projects for the brochure. They're at the heart of our theory of change, with a target that goes beyond net zero: a carbon handprint instead of a carbon footprint.
How we prove it, and where we are:
We calculate our figures based on the principles of the Greenhouse Gas Protocol and ISO 14064, and our full methodology is public. Here's where each part of the proof stands today:
PROOF POINTS
- Forest, measured by satellite : our Mizan farm (321 ha) and the BAC estate (749 ha) take up about 2,980 tonnes of CO₂ a year, according to Global Forest Watch (World Resources Institute).
- Trees, counted one by one: 211,960 coffee trees planted with farmers, each registered with GPS, date and photo. About 420 tonnes a year, using the published formula for Ethiopian coffee (Negash et al., 2013) at a deliberately cautious tree size.
- Reforestation Agroforestry, expected: 4 of 20 hectares planted, about 16 tonnes a year expected. - Emissions, per kilo: growing, processing, roasting, packaging and shipping to our Dutch warehouse: about 600 tonnes in 2025, calculated per origin.
- The balance: about 3,400 tonnes taken up against 600 tonnes emitted. A surplus of about 2,800 tonnes a year.
SUBSTANTIATION NOTES
Still to come: a footprint per coffee under ISO 14067, yearly measurement of a sample of our trees, and independent verification by an accredited body under ISO 14064-3 in 2027.
Key Metric: 3,778 m/tons CO₂ surplus
Period: Accumulated total
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FULL CLAIM STATEMENT
Our coffee is grown sustainably in the shade of wild, native forests.
PLAIN LANGUAGE SUMMARY
“Sustainable” can mean anything — so here is exactly what it means for us. Our coffee grows under the canopy of wild, native forest, the way it has grown in Ethiopia for centuries, and keeping that canopy intact is a condition of every purchase we make. Cherries are hand-picked, fields are fed with natural biocompost rather than chemical fertiliser, and every farmer is paid above an independently calculated living income benchmark. Our company-wide social and environmental practices are independently assessed through B Corp certification — we sit in the top 5% for the environment globally.
PROOF POINTS
- B Corp Best for World in Environment
- Biocompost inputs tracked on the impact dashboard
- Organic certified
- Rain Forest Alliance Certified
SUBSTANTIATION NOTES
Canopy preservation required as condition of purchase across Mizan Farm (321ha), Bac Farm (749 Ha) and outgrower network (120ha). Agroforestry model integrating coffee with native trees documented in Carbon Handprint White Paper 2024 and Impact Report 2025. Shade-grown forest coffee specific to Mizan and Limmu regions.
B Corp Best for World in Environment. FSCC roastery certification. Rainforest Alliance certification. Child labour benchmark and mitigation plan published (Due Diligence Report 2022).
Key Metric: Our coffee is shade-grown and based on regenerative agroforestry
Period: Annual — B Corp renewal cycle
SUPPORTING EVIDENCE
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FULL CLAIM STATEMENT
Our coffee fights deforestation
PLAIN LANGUAGE SUMMARY
Fights deforestation
Our coffee protects and restores forest, not just talks about it Coffee cuts down forests.
Coffee is one of the big drivers of tropical deforestation. The EU's anti-deforestation law lists it right next to beef, soy and palm oil. Grown the usual way, coffee deserves the same scrutiny as meat. Grown the right way, it can bring the forest back.
Poverty is the chainsaw. Farmers who can't make a living clear forest to survive. Poverty causes deforestation, and deforestation causes climate change. You can't save the forest without paying the farmer. That's why we start there. (See Greater social impact: Farmers →)
Ethiopia: 235 Liechtensteins gone. Since 1990, Ethiopia, the birthplace of coffee, has lost 3.78 million hectares of forest. That's almost a fifth of all its forest, and about 235 times the size of Liechtenstein. On average, that's more than seven times the land area of Amsterdam, every year. The Ethiopian government's own figures put the CO₂ from deforestation at around 18 million tonnes a year. Over three decades, that's roughly half a billion tonnes: about four years of everything the Netherlands emits.
Around our farm: an Amsterdam of forest, gone. Zoom in on Sheko, a district in Bench Sheko, the zone where our Mizan farm lies. Between 1973 and 2017, its forest shrank from 46,300 to 27,900 hectares.⁶ The 18,400 hectares that disappeared is bigger than Amsterdam's land area. Almost 40% of the forest, gone in one lifetime.
What we do: protect. In the middle of that landscape, we protect 1080 hectares of forest on our Mizan and Bac farm. Researchers from Mizan-Tepi University measured the carbon stored in its trees: roughly [80,000–99,000] tonnes of CO₂, as much as producing [7–9] million hamburgers. CO₂ that stays out of the air for as long as this forest stands.
What we do: restore. In 2025 weadded the BAC farm to our protection program, we are planting up 749 hectares of coffee within the forest we protect. And across our farms and outgrowers, we've planted 211,960 coffee trees, each one registered with its GPS location.¹² Outgrowers grow avocado and black pepper alongside their coffee, so they earn more from the same land instead of clearing more of it.¹
And in Kenya: soil instead of chemicals. Together with Agriterra and seven cooperatives with over 10,000 members, we trained 1,776 farmers to make bio-compost instead of buying chemical fertiliser. They produced 336 tonnes of it, and around 1,300 farmers now use it on their land.
Not a side project. Agroforestry and regenerative farming are the new buzzwords in coffee. For us they're the core of our theory of change, and they're why the farms behind our coffee take more CO₂ out of the air than our coffee puts in. (See Climate positive farming →)
PROOF POINTS
- 211.960 trees planted — including records, cumulative, on the impact dashboard
- 1070 protected hectares verified by remote sensing and ground assessment
- Verified geo-location data for every sourcing plot (EUDR process)
SUBSTANTIATION NOTES
Sources: Regulation (EU) 2023/1115; FAO FRA 2020 via UNEP/GRID; Ethiopia FREL to UNFCCC (2017); CBS (2026); Robo et al. (2024); Mizan-Tepi University (2025); Poore & Nemecek (2018); FairChain tree registry; SDGP final report SDGP2200KE (2024).
EUDR compliance confirmed (only SME in sector compliant with EU Deforestation Regulation + CSRD/CSDDD). 224 ha forest protected — measured by remote sensing and ground assessment. 40,000+ trees planted annually. Canopy maintenance as purchase condition for Mizan Farm (243–247ha) and outgrowers (120ha). Carbon Handprint White Paper 2024. Due Diligence Report 2022. EUDR Due Diligence Statement to be published formally. Rainforest Alliance certification recommended but not yet confirmed.
Key Metric: 361 hectares of native forest under active protection (one-time, re-verified annually)
Period: Annual. Remote sensing data and EUDR compliance status must be verified annually.
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SUPPORTING EVIDENCE
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FULL CLAIM STATEMENT
100% transparent and fair
PLAIN LANGUAGE SUMMARY
Every number we put on this bag is real. We measure exactly how much CO₂ our farms absorb, how much money stays in Uganda, Kenya and Ethiopia, how many farmers are paid a living income, and how many jobs we create at origin. You can see all of it live on our impact dashboard right now — not an annual report from last year, but today's actual numbers.
PROOF POINTS
- Impact dashboard — live, public figures
- Due Diligence Report
- B Corp assessment — model independently certified, top 5% for the environment globally
- Carbon Handprint White Paper 2024 (ISO 14064 methodology, CO2 Performance Ladder)
Key Metric: Theory of Change bases impact numbers
Period: Live — dashboard updates continuously; formal review with the Impact Report
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FULL CLAIM STATEMENT
Blockchain powered provenance — scan the QR code #storyproving
PLAIN LANGUAGE SUMMARY
Since the start, Moyee has taken transparency to the next level. Regardless of the good intentions, certification did not bring the solution to poverty in the coffee supply chain, and nobody could say what a "fair" price for coffee actually was.
So in 2017, the FairChain Foundation piloted a blockchain-based platform that let brands publish the price they pay, transaction by transaction, and let the customer decide for themselves. That same year, Moyee Coffee made global headlines by putting the idea to work.
What's the right price for a farmer? That depends on many factors. But every conversation must start with radical transparency and a commitment to profitable farmer relationships, with a living income as the bare minimum.
We've since moved on from blockchain, but never stopped pushing transparency. With the relaunch of our LiveFeed, we raised the bar again: linking the level of farmer payments directly to a Living Income Reference Price (LIRP), the price a typical farming household needs to receive for their crops to afford a decent standard of living.
Fair never needs to be vague again. Visit our website and find out how we can support you in turning storytelling into storyproving.
PROOF POINTS
- Live farmer payment feed
- Carbon tokens priced against the EU Emissions Trading System — a regulated market
- Methodology aligned to ISO 14064
SUBSTANTIATION NOTES
Carbon tokenisation system — Built on blockchain, priced against EU Emissions Trading System (ETS) ISO 14064 — Referenced methodology standard Audited financial statements — Livefeed farmer payment data relies on this
Key Metric: Farmer Payments visible
Period: Cumulative — live
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RADICALLY GOOD COFFEE, RADICAL IMPACT
Moyee Coffee stands for real change—not just through words, but through action. By creating local jobs and providing farmers with a living income, the impact grows for the people who truly deserve it. And yes, all of this happens with respect for nature.