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FairChain percentage Q1 2024 = 92%

In our original plan we thought we could burn a maximum of 70% in country of origin and last year we closed with 84%. This year we had a lot of transportation hick-ups, but last quarter we achieved 92%! So things are moving in the right direction again.

FairChain Percentage

RADICALLY GOOD COFFEE WITH RADICAL IMPACT

Roasting and packaging takes place in Ethiopia and Kenya. we sell the coffee and the value is divided equally. A sustainable and fair collaboration between producers and consumers. By moving these value adding activities in the coffee chain we make sure we can have a positive and radical impact on millions of people.

Get this coffee

Hello, welcome to the Moyee rebellion

Since 2012, we have been on a mission to reshape the coffee industry and prove that there is a fairer and more sustainable way to grow, roast and deliver a great cup of coffee.

DRINK COFFEE

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Factories

We leave half the value by roasting the coffee in the country of origin. This makes them less dependent on development aid.

Farmers

Millions of coffee farmers live below the poverty line. We are committed to ensuring that every farmer receives a livable income.

Forests

Poverty leads to deforestation. Moyee counters this trend by using coffee production as a protector of forests and actively encourages reforestation.

RADICAL QUALITY, RADICAL IMPACT.

100% SPECIALTY COFFEE, 100% ARABICA

We want to offer the best beans for daily use. That’s why we work with the best ones from Ethiopia, Kenya and Colombia! Because of cupping scores of 80 and above we can call these princesses 100% specialty coffee. Moyee Coffee is Forest Shielded, Hand Picked, Slow Dried and Slow Roasted to perfection.

WHAT IS THE CHALLENGE?

The problem with coffee is that 90% of what coffee is worth, goes to a handful of large multinationals, which we call Big Coffee, labels we all know. This means that only 10% of the value of coffee stays within the country of origin. That leaves the Farmer with no possibility for development or margin! With us this is 50%, because we roast and package in country of origin the coffee chain toward an equal partnership.

MEET THE FAMILY

Just Special

FRESH & FRUITY

FRUITY & SWEET

FULL & ROUND

DARK & STRONG

CAPSULES

“GROWING COUNTRIES LIKE ETHIOPIA SHOULD BE EQUAL PARTNERS. IT’S THEIR COFFEE, AFTER ALL!”

Guido van Staveren van Dijk, Founder Moyee

NO IDEA WHAT TO CHOOSE?

Get a special tasting package and try our four coffee flavours:

Elegant Single
Fruity Double
Accessible Triple
Powerful Dark

IMPACT SUBSCRIPTION

MORE IMPACT AND FULLY FLEXIBLE

Good for you and good for farmers. When you get a subscription, we can better predict how much coffee we can buy from our farmers and roasters, this ensures certainty of a steady income for them.

SUBSCRIPTION ON/OFF

YOUR CUP OF COFFEE MAKES IT POSSIBLE

€ 0

Invested in coffee
growing countries

Farmers in livable
income program

0 kg

CO2
surplus

Traditional coffee growers cut down forests; we, on the contrary, grow them!

We plant trees: the farmer a livable income and Mother Nature happy.

9.2

WHAT OUR MOYEESTAS SAY

98% recommend Moyee

Very tasty coffee, which tastes even better because you know it has a good purpose!

Moyee's coffee is really tastier than "regular" coffee from the supermarket. The difference is immense! The capsules for nespresso are also perfect. For six months we have been buying only this coffee

Positive company super tasty coffee and smooth delivery.

The coffee is fair and has a powerful, unique flavor. The company's website and newsletters are upliftingly positive. Delivery is prompt, to your home. Happy with this discovery!

Nice coffee, good feeling

Moyee's coffee just tastes good. In doing so, it also makes me feel good because of their fairchain philosophy.

Good honest coffee

Whether you are in an emergency situation (panic on Monday morning when your coffee beans have run out) Run to the Albert Hein for a bag of "supermarket" Moyee, or order a standard flavor or microlot through their site, all delicious and special coffees! A success every time

Tasty coffee with a nice feeling

You get what you order and coffee is just really good. It is nice that by drinking coffee you can make the life of a coffee farmer and a coffee roaster in Africa a tiny bit better.