ROASTED IN

KENYA

radical FAIRCHAIN impact

Moyee was not founded to sell coffee, but to radically restructure and reorganize the coffee chain.

Our revolutionary FairChain model has won many awards, but more importantly, it has shown that coffee countries can become independent of development aid, farmers can earn a living income and forests can be preserved.

The FairChain model leaves half of the value in the country of origin and gives you as a coffee lover the very best coffees at a price that is good for everyone in the chain.

In collaboration with Albert Heijn, we are now bringing the FairChain movement to the supermarket near you. With these 2 unique Grand Cru Specialty Coffees, you can easily contribute to a chain where everyone wins.

MOYEE TRIPLE kenya

With the Moyee Triple Kenya we bring an accessible coffee into the wonderful world of specialty coffee. We have adjusted the composition and roasting so that it produces a full, warm, spicy and bittersweet coffee that is recognizable to the Italian coffee lovers but still surprising. A wake-up call from yours truly or a pick-me-up during the day. Perfect for the espresso boost and full cappuccinos. Enjoy!

BITTERSWEET CHOCOLATE TONES

tough, ITALIAN AFTERTASTE

specialty coffee - RADICAL ENJOYMENT

This coffee is made from the best 5% beans worldwide. With a cupping result of 81, this coffee can rightly be called specialty coffee. Oh, is that so, said who? The Specialty Coffee Assocation (SCA) has developed a protocol that can only be applied by highly regulated Quality Graders. There are few coffee companies in the Netherlands with more Q-graders in their team than Moyee. The cupping results are recorded and entered in Tastify as well as on the blockchain. This way, we ensure that quality is measurable and controllable, instead of remaining a vague concept.

But there is no arguing about taste, so ultimately you decide!

AH TRIPLE

INTENSITY

BITTERNESS

BODY

ACIDITY

Fairchain

FairChain = Fairtrade 2.0. The coffee farmers not only get a better price for their beans, the beans are also roasted and packaged in the country of origin. It offers young people a proud future with valuable jobs, not dependent on development aid. But we do a lot more. And everything that we do, we do radically transparent. The FairChain blockchain platform gives you control over what you see and allows you to make your own impact. Blockchain can enable companies to move way beyond smoke and mirrors or greenwashing and get real numbers – the data. Moyee goes beyond storytelling to storyproving.

Factories

We leave behind half the value by processing the coffee in the country of origin. This reduces their dependence on development aid.

Farmers

We pay the farmer 20% above the market price, without raising the price for you. In addition, we invest €1.50 per kilo in programmes that lead to a livable income.

Forests

Poverty causes deforestation. Moyee reverses that trend and ensures that it’s coffee production protects forests and that reforestation is being worked on.

Factories

We are not against FairTrade, we are just stepping up our game and prove that we can go much further that they do. With FairChain we try to restore the balance in the coffee chain. Our goal is to reach a 50-50 balance between coffee producing and coffee consuming countries. Quite a hardcore ambition, but we succeeded quite well. More than half of the total value is left in the country of origin.

Almost all coffee countries depend on development aid. By investing in the processing of coffee in the country of origin, valuable jobs are created and we stimulate economic independence.

HOW DO WE DO IT?

The roasting and packaging takes place in Kenya, we sell the coffee and the value is neatly shared. A sustainable and fair collaboration between producers and consumers. By moving these value adding activities in the coffee chain we make sure we can have a positive and radical impact on millions of people.

FIRES IN THE COUNTRY OF ORIGIN LEAVE MORE MONEY!

300 to 500% more

Farmers

UGANDA | RWANDA | Congo

The Kenya Triple Blend is a blend of 3 real African coffee countries. in an ultra short chain we connect their berries with your cup

50% UGANDA | BUKONZO | 1400-2200M
This cooperative promotes women’s rights and an opportunity to generate an income of their own. Currently, 83% of the members of the cooperative are women, a great contrast to most African cooperatives that are strongly dominated by men.

35% RWANDA | DUKUNDE | 1900M
At the Dukande farm, farmers follow trainings in agriculture and introduced manual sorting of the beans between pulping and sun-drying in order to achieve the highest quality. Due to the success of the cooperative, it can pay the school fees for the children and health insurance for its members.

15% KONGO | VIRUNGA | 1800M
Our cooperation with these farmers ensures market access and ongoing income, which in turn helps the local community to protect and maintain the endangered mountain gorillas.

Forests

Every year, 6.5 million hectares of natural forest disappears worldwide, equivalent to 17 football pitches per minute. In coffee countries such as Ethiopia and Kenya, trees are either cut down because coffee pays too little or because there is no money to manage the forest properly. With our 1 million tree revolution we are reversing this trend. Together with you we are going to plant coffee trees in Ethiopia.

With the Moyee tree planting project, not only do more trees remain, providing more CO2, but farmers also receive these trees, getting a step closer to a living income. 12 million farmers live below the poverty level. Madness. With our coffee tree planting program we are taking the next step to change that. Are you in?