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This is not fake news: coffee cultivation demands biodiversity (aka Moyee’s Barista Joost finishes his thesis)

A while ago we introduced you to our Traveling Barista Joost. Well, during the winter Barista Joost didn’t travel a whole lot due to a broken motor block in his coffee-ready Mercedes LF408 g van. He spent his forced downtime very well by writing his university thesis on the biodiversity of coffee production systems. Uh huh, this is one smart barista. We promised him we’d advertise his smarts to the world, and here we are.

But instead of publishing all 50 pages on this blog, we asked him to give us the highlights in crib form. Because seriously, are you going to read 50 pages of biodiversity rabblerousing? (If so, let us know, we’ll email it to you). Here’s Barista Joost’s thesis in bullet point. , ,

Coffee in Ethiopia

  • Ethiopia is unique. It is the birthplace of Arabica and natural to Ethiopia’s forests and culture.
  • Ethiopia is in the top 25 most biodiversity rich countries in the world.
  • Traditional Ethiopian agroforestry (agriculture + nature) systems exist for over 5,000 years, dating back to Gedeo land-use and Gursum Awraja.
  • Traditional systems account for 90% of coffee production in Ethiopia, ranging from Forest Coffee to Coffee Gardens. The other 10% is monoculture plantation coffee.

Thesis focus

  • What role does nature play in coffee cultivation and how best to apply biodiversity conservation and ecosystem services. Both offer clear benefits to the farmers, the quality of coffee and nature itself. What’s lacking in Ethiopia, however, is ‘knowledge intensive’ farming.


  • Coffee forests can have up to 2.5 times more birds then neighbouring forests. Ethiopian coffee forests are the most bird friendly habitat in the world.
  • Coffee forests can hold as many insects as tropical forests.
  • Ethiopia is the last place on the planet that contains a wide diversity of wild coffee trees, Jimma Agricultural Research Centre (JARC) identified over 5,000 varieties of Coffea arabica L. Breeding these varieties can help make coffee plants stronger to fight diseases and improve their yields.
  • Up to 30% of coffee production in Ethiopia comes from wild and semi-wild coffee forests, the value of wild coffee is estimated at about $130 million dollars per year.
  • Biodiversity in Ethiopia is in decline: More than 50% of Ethiopia’s natural forests have been transformed into farmlands. Less biodiversity = less ecosystem services (see next point).


Image Thesis Joost
This explains it all, right?


Ecosystem Services

  • What are ecosystem services? The range of services an ecosystem (interacting plants and animals) provides to people and planet. We are unaware of how the great majority of ecosystem services work.
  • Shade trees provide up to 18 different ecosystem services. More than 33% of these directly improves coffee production; 33% improves the direct environment of the coffee production landscape; and the remaining % offers clear benefits to farmers, landscape and biodiversity.
  • Using fruit trees as shade trees offers farmers an extra source of income.
  • Using leguminous trees (plants like peas, beans and peanuts) or other Nitrogen Fixing Trees (NFTs) as shade trees captures nitrogen from the air into the soil, providing nutrients for coffee trees and improving yields.
  • Shade trees and coffee trees store CO2.
  • High biodiversity = high pollination, resulting in higher fruit set and thus higher yields. This is especially important because coffee only flowers for 1-2 days a harvest, which is a short timespan for insects, birds and bats to pollinate the flowers.
  • Disease resistance is substantially higher in coffee forests with high biodiversity. Diseases occur, but break-outs and pests are limited by the influence of ants, lady bugs, birds and many more animals.


  • Conserving biodiversity offers coffee farmers a natural alternative to herbicides, insecticides and fertilizers in the form of ecosystem services in a way that is more cost and energy effective in the long-term.
  • A knowledge deficit is the limiting factor for farmers to embrace biodiversity conservation. To benefit from it, farmers must first understand the somewhat complicated dynamics of biodiversity and ecosystem services. In other words, how can farmers manage and arrange their cultivation system in such a way that the dynamical interplay becomes synergistic?
  • The intensification of coffee production increases yields but, with the loss of ecosystem services like pest control, climatic resistance and pollination, the higher yields are often short-lived.

Well done Joost! Well done indeed.

The Moyee Team

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Dutch Ambassador Swings by Moyee’s Ethiopian Roaster for a better look at FairChain

Reporting from our roasting facility in Addis Ababa is Ephrem Tesfaye, Supply Chain Manager at Moyee.
“This week we had the privilege to receive the Dutch Ambassador B.C.J. (Bengt) van Loosdrecht, agriculture attaché Niek Bosmans and Economic Department intern Luuk Braam. We gave them a tour of our FairChain roasting facility and organised a cupping session for them. Naturally we also gave them the lowdown on Moyee’s business philosophy, history and growth plans.
In return, they told us a few stories of their own. After visiting Moyee they were planning to visit the new cargo route being built between Addis and Djibouti. When finished, this railway will boost trade between Ethiopia and the Netherlands. I think it’s safe to say that we here at Moyee are very excited about this innovation in logistics!
As it turns out, Ambassador Van Loosdrecht is a passionate coffee drinker and proved he has good taste buds — he perfectly ranked the quality of the four different cups of coffee he tasted. Even our Q-grader Ashenafi was impressed. So when it’s time for the Ambassador to leave his post, or even if he wants a radical career change, he is welcomed to join our team here at Moyee.”
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Say hello to Kilil, Ethiopia's can-do coffee gamechanger

Every now and then we serve you short stories of the smallholder farmers growing your premium FairChain beans. Now it’s time you meet Kilil, our very own farmer liaison.

Name: Kilil Mesfin
Location:  Addis Ababa
Background: 20 years experience in coffee industry

We don’t say this lightly: Kilil is one of a kind. After earning a degree in horticulture and marketing management, he co-founded the Tega & Tula farm in 1996. If that name sounds familiar it’s because many of our great FairChain achievements have come in collaboration with Tega & Tula.

In addition to having spent 20 of his 40 years on this planet working in coffee, Kilil also earned a coveted Q grading certificate, making him one of a handful of people capable of distinguishing the trazillion different nuances of Ethiopia’s coffee beans.

Currently living in Addis with his family, Kilil regularly goes on field trips for Moyee, educating farmers and organizing training sessions like the one in this video. He is also an active lobbyist with local authorities, helping create necessary improvements and innovations in coffee market regulations. Oh, and in his spare time he is passionately canvassing unchartered coffee territories, scouting out the best coffee for Moyee’s demanding consumer base (that’s you!).

See what we mean? He’s a one-of-a-kind problem solver. According to Moyee’s Impact Officer Mark Kauw, Kilil’s most oft-heard response to almost any question is:”Possible”. What more can you want in a key collaborator? Kilil is just the type of guy capable of driving our FairChain revolution forward!



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Meet our smallholder: Zewde

The very short stories of the smallholder farmers growing your premium FairChain beans. Meet Zewde (not to be confused with Zewdie, of course).

Name: Zewde Shimbi
Location:  Tega
Size of property: 3 hectares
Remarks: is neighbors with his son Zerihun

Zewde is a sympathetic old fellow. He’s older than 60 (though how much older he won’t tell), has a wife and — drum roll please — 13 children (!). He also grows coffee on 3 hectares of land. It used to be more, but he sold 1,5 hectares to his son Zerihun for what he tells us was a ‘very friendly family price’.

Amanuel interviewed Zewde during the 2016 harvest.

Zewde is definitely not the youngest farmer in the neighborhood, but he is one of the most enthusiastic participants of our Call the Farmer program. When Moyee organizes a training, Zewde is there. Zewde isn’t only interested in knowledge; he also is eager to obtain materials he needs for his farm, like poles and wire. Simple items with which he can build drying beds for his coffee cherries.

Like other farmers in the region, weeding takes up a lot of his time and energy. Considering his age, it’s not surprising that Zewde’s first investment will be a day laborer that can do the weeding for him. But labor is hard to find these days, especially because the Tega & Tula farm down the road pays laborers 2 birr /kg of picked cherries, while Zewde is only able to pay 1 birr/kg.

This is a problem we hope we can help him figure out.


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Down the rabbit hole: Anne organizes a smallholder training program

A few weeks back Moyee’s supply chain chief headed to Ethiopia to help organize and host Moyee’s very first farmer’s training program. No stranger to Ethiopia’s coffee regions, she thought she knew what she was getting into, but she quickly fell through the rabbit hole. We glimpse into her notebook.

Thinking about a vocational training program, my first thoughts were of a hotel conference room. You know, a big beamer, a few people manning the nametags box, 2 hours earlier, sitting outside the door greeting guests as they arrive. For our Call the Farmer training program we were going to have none of that. But how do you prepare a 2-day seminar for 102 smallholders not used to following seminars?

A day before the program I arrived in the Bonga region with Kilil, Moyee’s outgrower manager and trainer. Kilil had prepared a beautiful and professional program with lots of interesting handouts for the farmers. But in a country like Ethiopia and a region like Bonga it’s hard to nail down all the practicalities in advance. Things here change by the minute. So we arrived a day early to firm up our plans.

Kilil teaching
Kilil teaching

In Ethiopia, that means you start your day by shaking hands with important local officials and explain the nature of the Call the Farmer program. In a single day we visited 6 different towns, stopping by all the important venues like the Agricultural Office and the Municipality. We talked coffee, chatted about Moyee, informed them of our close collaboration with the local cooperative farm Tega & Tula, etcetera. A few of the towns indicated they could provide trainers as well, a pleasant surprise. They were welcomed additions to our local knowledge pool.

Next we needed a location to host the training program. Kilil drove by a local community school where the kids, spotting our four-wheel drive, formed a circle around our truck. Kilil asked one of them to call their headmaster. Fifteen minutes later we had a venue (one of the classrooms) plus coffee, tea and lunch.

Trainers check. Venue check. Notoriously difficult to make plans from afar, when you’re able to meet face-to-face Ethiopia is the easiest place to do business in the world.

IMG_8147      IMG_8253

So we were ready, or so I thought. We had made plans for 100 outgrower farmers, but how did I actually know all 100 would show up. Kilil was relaxed, told me not to worry. They were all aware of the time and date. As for the location, word in small towns travel fast, especially with the communication talents of our local friends. And the ones who had forgotten? Well, Kilil said, they’d hear the noise made by all the others. In a village it’s hard to lose track of 100 farmers.

With a few hours to spare, all I had to do was wait, relax and wait for everyone to show up. Which is exactly what I did. Read more here.



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Coffee Smart: A 5-Step Guide to DIY Composting

The typical smallholder coffee grower in Ethiopia cares for some 700 coffee trees, each one dotted with beautiful red cherries. Beautiful as they are, the sad fact is 700 trees are not enough to feed a smallholder and his family. We created our Call the Farmer program to help approximately 100 farmers farmer better, earn more and live better. Perfecting the art of self-made compost is one of the easiest ways smallholders can increase their productivity – and fast.

During our Call the Farmer training program we taught 102 farmeIMG_8541 LOWrs and their families how to create the perfect compost. What’s so perfect about it? It’s a mixture of 100% organic materials that provide coffee trees all the necessary ‘vitamins’ they need to grow strong and healthy – namely, nitrogen, potassium and phosphorus. It’s not hard. In fact, the recipe received such a warm welcome that we decided to post it right here, for you. Here’s our DIY guide to composting for all you wanna-be coffee farmers.


Step 1: Gather organic stuffIMG_8428 LOW

Take a short stroll on your plot of land, which is probably half a hectare small. So it’s going to be a short walk, make the most of it by collecting the following materials on your way.

-Maize straw, leftover from the last harvest

-Leaves from your banana palm (or IMG_8402 LOWone of your other fruit trees)

-Ash from your wooden stove or last night’s fire

-Animal dung from the cow or two you own

-A bit of top soil, but don’t scoop deeper than the top 10cm





IMG_8454 LOW


Step 2: Fence out an area

Fence in a small piece of land with some wood. An area of 3 meters x 2 meters x 1.5 meters high should do the trick. Easy, right? Uh, not really. But you’ll figure it out.

-Strips a few branches from a tree and place one every 30cm or so

-Use lianes (100% organic rope) to hold the branches together

-When you’re done, line the sides with banana leaves and maize straw to keep the compost from sneaking out between the branches

IMG_8375 LOW       IMG_8409 LOW

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Step 3: Layer your compost pile

From here on out it’s pretty easy. Filling your compost pile is a question of creating layers. Important to note is that you should water to each layer before adding the next.

-Create a floor of branches to keep your compost from touching the groundIMG_8459 LOW

-Add a 10c of green cut leaves. That’s your nitrogen.

-Create a layer of animal dung (two buckets is suffice). The bacteria in the dung will kick start the decomposition

-The next layer is last night’s fire ash. This is good for your potassium.

-Finally, add 2cm of topsoil for phosphorus.


Step 4: Add even more layers

Haha, you thought you were done, didn’t you? Hardly. This is just the start. You should repeat the process at least four times, creating a compost thick enough to cover your half-hectare of land.


Step 5: Wait three months

Three months is a long time to be patient, but what choice do you have? None. Mother Nature needs time to do her IMG_8477 LOWwork. After three months you’ll have a beautiful pile of compost big enough to fertilize your 700 trees. Their effect will be immediate in agricultural terms. Within a year and a half your branches will be crowded with lush queen coffee beans, bigger and healthier than you could have imagined. And because your beans are awesome, they’ll command a higher price. And this all because you spent a morning making your own DIY compost. Congrats, man. Enjoy!


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Meet our smallholder: Zerihun

The very short stories of the smallholder farmers growing your premium FairChain beans. Meet Zerihun.

Name: Zerihun Zewdie
Location:  Tega
Size of property: 1,5 hectares
Remarks: son of Mr. Zewde Shimbi

Zerihun is one of our smallholders in Tega, Ethiopia. He is 33 years old, married with one 1 small child. He owns 1,5 hectares of land. He grows forest-shaded coffee on 1 hectare and ‘garden’ coffee on the remaining half hectare. His small piece of land was a gift from his father, also a coffee grower, so he could kickstart his own coffee farm. We followed Zerihun around during the harvest period and watched him spend much of his time weeding and removing parasite vegetation from his coffee plants.

Moyee purchased 87 kilograms of Zerihun’s 2016 harvest. Next year we expect to buy more.

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Back 2 School: 105 Smallholders Embrace FairChain Training

This weekend Moyee officially kicked off our ‘Call the Farmer’ smallholder training program at Tega & Tula, our partner plantation in Ethiopia. The program was created specifically for a select group of FairChain smallholders in Kaffa. Using knowledge and expertise from leading scientific minds at Wageningen University (Holland) and Jimma University (Ethiopia), the program offers these smallholders organizational and agricultural training based on best practices with the aim of helping them increase their productivity and ultimately their earnings.

Everything we’ve written in this blog up to now has been in preparation for this first training session. Which is to say, as of today our Call the Farmer program is very much for real.

Day 1: pruning and organic composting

We expected 100, but 105 showed up, all eagerly filing into two very crowded rooms at a cozy community school in Kaffa. Standing in front of the class were Kilil, Abraham and Asheber. After an introduction by Kilil, an expert on smallholder associations, agronomist Abraham walked them through the key steps required for increasing productivity, starting with pruning.

When setting up this training program, our aim was very clear: we wanted to offer hyper-practical tips that could help them increase both their yields and revenue immediately. Similarly, we didn’t want to overwhelm them with science they might not understand. Instead, we would teach them science through storytelling.

Admittedly, the light in the classroom was quite dismal, but despite this the farmers enthusiastically made notes in their books and asked lots of questions. Many pledged they would test the new pruning methods the next morning.

In the early afternoon Asheber took over. An experienced trainer from a neighboring village, Asheber taught the famers how make their own compost using organic materials from their farms.

The day ended with a general quiz. Every correct answer was greeted with raucous clapping and enthusiasm. The farmers left the classroom eager to put theory into practice.


Day 2: putting theory into practice

The next day all 100 (excuse us, 105) farmers convened at our partner farm Tega & Tula. It was a beautiful morning and all the coffee plants were covered with white flowers. Abraham stepped forward to demonstrate the pruning. The key takeout for the farmers appeared before the pruning even began when Abraham swabbed the blade of his machete with alcohol. A simple but effective safeguard that prevents the spread of disease from tree to tree.

feb17 training 9

A few hours later, under Asheber’s guidance, the farmers were roaming the Tega & Tula plantation in search of key ingredients to make the perfect (organic) compost. The farmers sought banana leaves, hay, ash, dirt, animal dung and water. It was fascinating to watch how each farmer went about their search, eagerly heading in different directions as per their usual routines. Women disappeared into the forest to collect leaves and water, men set about cutting branches. In just under an hour we managed to build a composting area surrounded by a fence (yes, they build the fence). Layer by layer they filled the compost ‘garden’ with Asheber’s ingredients. This way of composting was new to most of the farmers. One of them, Tesfaye, was fascinated and said he would try this new ‘recipe’ the next day.

(In a later blog post we’ll reveal Asheber’s DIY Composting tips. We promise.)

Elections & Diplomas

With the compost pile complete, our first Call the Farmer training program came to an end. The farmers drank soft drinks and, with Kilil’s help, elected a Board of Representatives who would speak and negotiate on behalf of the 105 farmers present. The election went smoothly and 7 candidates happily joined the Board.

Each participating farmer returned home with a well-deserved Certificate to hang above their bed and show their families. We hope it will be the first of many diplomas. Because this training was only the first of a long and intensive program we hope will revolutionize the FairChain farming industry – financially, socially and sustainably!

Stay tuned for more.

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Living Income for Dummies: Part I

This is the first of a series of posts about Living Income. The name ‘Living Income’ may sound boring, but it’s really the basis of what every ambitious social entrepreneur/company is looking to boost when they touch ground in developing countries. For a company like Moyee then (which checks all those boxes), boosting Living Income is one of our Holy Grails. What is the fairest price we can pay our farmers, for example? What is the fairest income we can offer an Ethiopian coffee farmer and his family? For answers we sat down with Jeroen Smits, associate professor at Nijmegen University and the Director of the Database Developing World (DDW).


Q: You have your own International Wealth Index (IWI) to measure the wealth of people in developing countries. How important is the IWI?

A: First, such an index makes it easy to follow and compare data from different countries over a long period of time. That’s important. Another big advantage is that the IWI doesn’t focus on income, which probably sounds strange when you’re writing a piece about Living Income. Think of it this way: what is more insightful when monitoring a farmers’ wealth? Focusing entirely on the few dollars he earns with his coffee and other crops? Which, as Moyee has transparently pointed out, might end up being spent on honey wine? Or is it smarter to look at his assets, such as the house he lives in. Does he own a bicycle, does he have electricity and water?

fgh (3)
Indosha (40) – farmer

Q: In other words, money is just a means not an end goal.

A: An international poverty line has been established, of course. But my question is what do we know about the farmer when they earn two dollars a day? Not much, right? First, 2 dollars a day in Ethiopia is not the same as 2 dollars in Switzerland. Why should 2 dollars be the minimum in Ethiopia and not, say 1 dollar or 5? It completely depends on the cost of food, housing, education, etc.


Q: But there has to be a minimum wage, right?

A: In Ethiopia for example, for government employees there is a minimum wage, with an emphasis on ‘minimum’. But when it comes to independent entrepreneurs, which is what farmers are, wage levels hardly apply to them. For these people, for example, a mobile phone is essential. It’s probably the most coveted item around the world. Knowing whether a farmer owns one is a valuable piece of information. That’s why it scores high on our IWI Index. The same can be said for items like furniture and flooring material.


Q: You are helping us here at Moyee monitor the Living Income of our Ethiopian partners. Can you explain how that works.

A: All the data we have culled from surveys will be entered into our database. This information gives Moyee the opportunity to benchmark your own farmers and see how they score against the average of other farmers working in rural Ethiopia. And not only in Ethiopia, but with every developing country across the planet.


Q: We enter our data and a score rolls out?

A: Correct.


We entered the data we had gained from 2015 interviews and our farmers score 7/100, which is slightly below the national average for Ethiopia. We’ll be honest, 7 is very low. Farmers in Kenya, for example, often score more than 20/100. Farmers in China ring in at 70/100. The thing is, we already know this. Coffee farmers like those in Ethiopia are at the absolute bottom of the economic pyramid. The only caveat to this is: they farm extremely fertile soil which means they can easily grow their own food, meaning coffee farmers are never battling hunger.


Q: Is food supply integrated into your survey?

A: We didn’t include food supply into the standard IWI. This is because food supply can vary from year to year – influenced by El Niño for example – while the IWI items are more robust, and by that, you can monitor progress over, let’s say, a 10-year period.


In 2017 Moyee will collaborate with Jeroen and his IWI team to monitor the Living Incomes of our farmers. We’ll benchmark the area to determine what the fairest possible income is for the men and women who grow our coffee. It goes without saying that we’ll be shamelessly transparent about our data and information. It’s your coffee, after all.


Next up in our Living Income series: Noura Hanna from the Global Living Wage Coalition


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Meet our smallholder: Terefe

The very short stories of the smallholder farmers growing your premium FairChain beans. Meet Terefe.

Name: Terefe Adego
Location:  Tega
Size of property: 0,75 hectares
Community role:  head of the Gabriel church

Terefe is a central figure in the Tega community. Not only does he head up the town church, but he also teaches the local youth. For a man with some authority, he lives in an extremely modest house with mud walls and corrugated iron roof. Terefe himself is modest as well. Ask him how the farming of his modest 0,75 hectares is going, and he’ll pass on all the credit for his successful harvest to his wife. “She is very strong,” he tells Mark when they meet in his small living room.

While most farmers name ‘weeds’ as their biggest problem, Terefe has bigger issues with wild animals, namely boars and monkeys. These animals roam freely in the Ethiopia highlands and steal the ripe red cherries straight off the plants before Terefe and his wife can pick them.