A Brief Glimpse at Farmville (February 2017)

We have our roaster, we have our smallholder network and we have you — now it’s time to scale up. FarmVille is what happens when you bring ambition, idealism and some of the world’s foremost coffee experts to a fertile plantation in Ethiopia and try to turn the coffee world on its head. This February we’ll publish our

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Moyee Dives Deeper into Direct Trade with ‘Call the Farmer’ Project

For the last three years Moyee has been exploring the back roads of Ethiopia’s coffee highlands to score quality Arabica from little-known smallholders. During this time we’ve vetted roughly 99 smallholder coffee farmers who harvest extraordinary beans honestly and naturally. Under the name ‘Call the Farmer’, we’re diving ever deeper into direct trade coffee. We invite you our

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Moyee Explores FairChain Models in Peru

Moyee Coffee currently roasts its FairChain coffee in Ethiopia. This business model has enabled us to both positively impact Ethiopia’s local coffee culture and provide the global coffee industry a fairer benchmark for its future. From the very start our ambition was to move beyond just Ethiopian coffee and incorporate other coffees and coffee cultures

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You strongly dislike your name? Life is unfair!

This year Moyee is hammering home the theme ‘Life is Unfair’. Together with 180 Amsterdam, we are creating a continuous serious of hilarious videos, snapshots and images that drive home the fact that life is indeed unfair — but that Moyee FairChain coffee is farier than that. For our latest chapter we proudly present ‘Names’. Imagine going through

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