moyee black logo
radical transparency

TRACE YOUR COFFEE

Do you know where Moyee coffee comes from? Follow the honest journey of your Moyee coffee.

Single Origin Koffie

Ethiopia
SINGLE

Ethiopia
Double

Africa
TRIPLE

AH pack

Kenya SINGLE

AH pack

Kenya TRIPLE

WE PAY THE FARMER 20% ABOVE THE MARKET PRICE.

Without raising the price for you. This is just one part of our living income program.

STORYPROVING

Moyee is not much into the Storytelling. We believe in ambitious goals and quantifiable and verifiable evidence of impact. That’s what we call storyproving. Not because we do everything perfect, that’s why we call ourselves the least unfair coffee company, but because we believe that only radical transparency in what we want to achieve and what we have achieved can bring real change and forces us to shift our goals over and over again.

There is so much to do and our goal is simply redesigning the coffee industry. Building a business model that starts and ends with equality. 50/50 all the way!

So, we not only pay the farmer more (and prove it!), but we also shows what that means in relation to the required living income (see the global unique farmer dashboard that we developed).

If we say that 50% is left behind in the country of origin, we will show that. If we say we are roasting in the country of origin then we show that too, and we explain why not everything is roasted there yet.

Welcome to the FairChain world of Moyee. Radical E-quality. Radical Transparency.

MEET Emely Njoki

Emely is one of the farmers we work with in Kenya.

In addition to paying the 20% FairChain premium, we invest over 1.5 Euro per kilo in training, digitalization and plantation of coffee plants to increase quality, yield and income for Emely, among others.

RADICAL FAIRCHAIN IMPACT

WE PAY THE FARMER 20% ABOVE THE MARKET PRICE

Without raising the price for you. This is just one part of our living income program.

WE LEAVE 300% MORE VALUE

By processing the coffee in the country of origin, they become less dependent on development aid.

farmer

NOT A DIME TOO MUCH TO MARKETING

We believe in the power of the crowd, that’s what we call crowdspeak.

FAIRCHAIN IS ABOUT QUALITY FOR EVERYONE

By removing unnecessary middlemen, we deliver better coffees for lower prices. Everybody wins!

"With all this purpose marketing nonsense on the rise, we'd rather focus on storyproving rather than storytelling"

SANDER GOVERS - MOYEE CHIEF INTERNATIONAL

RADICALLY GOOD COFFEE

IMPACT

Learn more about our impact on farmers, factories and forests. And how you’re a part of it.

TRACE

Do you know where Moyee coffee comes from? Follow the honest journey of your Moyee coffee.

Coffee

Want to learn a little more about our different coffee flavors? Check out this page:

MICROLOT - KERUGOYA